Where do we start? You can’t get a more exciting project than a complete rebrand of a corporate government agency and retailer, BC Liquor Stores.
Getting down to details like testing logo lighting for outdoor signage with live overnight bulb demonstrations. Driving down to the store at 10 pm to analyse visiblility and colour for day and night.
We developed the colour swatches, carefully choosing colours for all seasonal promotions. Our walls were covered in Pantone colour chips for weeks, creating a cool mosaic.
The most challenging and rewarding was working Retail Operations to integrate the new brand into the existing database. Then to see it rolled out in stores week by week, all the hard work comes alive. The new brand was finally a reality.
STRATEGY: RESEARCH & ANALYSIS, BRAND STRATEGY, MARKETING STRATEGY, ART DIRECTION
CREATIVE: BRAND DESIGN, LOGO, IN-STORE & OUTDOOR SIGNAGE, DISPLAYS, PHOTOGRAPHY, MERCHANDISE, LABELS, SEASONAL PROMOTIONS
CLIENT: BC LIQUOR DISTRIBUTION BRANCH