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WWF just* – Packaging Designed To Eliminate Packaging

Created for WWF (World Wide Fund for Nature) the concept is wrapped around the idea of replacing plastic bottled household products with “alternative” and natural solutions. No more plastic.

“Every day we buy millions of household products that are essentially chemicals in plastic bottles. And, every one of them puts more pressure on our already fragile environment.”

While we all know plastic is bad news, it’s something most of us move through our days without giving additional thought. The packaging for the just* product line brings attention directly to this issue and presents a super simple solution for making change. It’s visual, it’s creative and it’s effective.

“This is about more than products or brands. just* is about sparking a change in mindset that can help make a real difference for the planet.”

CATEGORY: DESIGN, TEXTURE

CREDIT: Photos from The Dieline

DATE: 09/03/15

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