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Pantone Cafe Monaco

The seasonal pop-up serves a simple but bold colour-coded menu

For its second year, Pantone Café once again sets up shop this summer in Monaco. Though it’s a stripped-down menu of coffee, drinks, sandwiches and desserts, it’s a fascinating exercise in colour psychology and how simple yet bold visual presentation can heighten all of the senses—and also cause an Instagram frenzy.

The colour-coded menu features items named after its colour or specific ingredient, and of course, has its correlating Pantone hue in parentheses. The café has collaborated with French juicery Yumi for a range of juices—including one made up of rosemary, carrots, beet, fennel, apple, red cabbage, lemon, ginger and kiwi. Blended together, it becomes “True Red” (Pantone 19-1664). There’s also “Pistachio Green” eclairs (Pantone 13-0221), “Espresso Macchiato” coffee (Pantone 7574), “Verdant Green” salad of the day (Pantone 19-6026), “Water” (Pantone 5435 C) and more.

Open now through 9 September, Pantone Café is located at 10 Av. Princesse Grace, 98000 Monaco, in the Grimaldi Forum cultural center.

Images courtesy of Pantone Café

CATEGORY: DESIGN, EXPERIENTIAL

CREDIT: Images courtesy of Pantone Café

DATE: 06/27/16

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