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Nik and Carole create a delightfully nostalgic package design for Mr. Stanley’s confectionary

There’s no need to hop on the next flight to London to enjoy some British biscuits and English toffee and fudge. Nik and Carole’s illustrations for Mr Stanley’s foods give the brand a fun and playful personality that will help it to get noticed in international markets.

“Our nostalgic illustrations are just the ticket as the Mr Stanley’s brand travels to overseas markets. With some rather novel forms of transport and a few unusual passengers on-board, it’s the perfect package of English wit and gaiety for our Victorian gent.”

Mr Stanley takes us on a few different whimsical adventures, from encountering a ball-balancing elephant in a telephone booth to a double decker bus ride with some rather unusual characters. The brand has a clearly playful personality that kids will revel in and will spark the imagination in the kids at heart. Tins for items like Mr Stanley’s British Biscuits give off a bit of an old-fashioned vibe, aligning with the time period that our protagonist hails from, while the text gives the impression of a barker attracting patrons. It helps to transport buyers to a time of simple yet enjoyable entertainment.

Nik an Carole’s website

Mr Stanley’s website

CATEGORY: DESIGN, TYPOGRAPHY

CREDIT: Photos from The Dieline

DATE: 07/22/14

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