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Delightful packaging design for Dr. Feelgood Frozen Pops

Dr.Feelgood makes popsicles that are all-natural, dairy-free with no refined sugar. With that in mind, there is not reason to feel guilty if you decide to go in for seconds. Handcrafted and packaged with cardboard as a substrate, the boxes are screenprinted with fun typography contained inside an illustrated pop.

“This has to be one of our most favourite projects to date. Todd Yonge (the first designer for DrFG-The Brand Wagon) and BW put color to a frosty treat with Dr. Feelgood ice pops. Completely natural and full of good stuff, these ice pops are making waves in the boutique FMCG market and we loooooove them!”

CATEGORY: DESIGN, TYPOGRAPHY

CREDIT: All rights to Dr.Feelgood Frozen Pops

DATE: 11/18/15

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